Fashion designer Azzedine Alaia enters the world of perfumes under the license of Beaute Prestige International and launches his first fragrance Alaia. The scent is based on the contrast of cool tones, such as red pepper, and oriental, hot flavors, like musk. It opens with airy notes and pink pepper. Middle notes include freesia and peony flowers, placed at the base of animalistic tones and musk. Alaia was launched in 2015.